Eaon is an acknowledged strategy leader with deep experience in creative, digital and media agencies in the UK, US and Australia. His pedigree includes multi award-winning spells at Weapon7 in London and ClemengerBBDO in Melbourne.
He is currently CSO at Bray&Co, NewYork.
Eaon is author of two books ‘Where Did It All Go Wrong?’ from 2018 and ‘Shot By Both Sides’ in January 2020. He was also a contributor to the APG textbook ‘Eat your Greens: Fact Based Thinking To Improve Your brand’s Health’.
The third book in the trilogy ‘If There’s A Hell Below We’re All Gonna Go’ will appear at some point in 2023 .
Key Qualities
Happiest in unstable philosophical and technological environments.
Perpetually curious about human nature.
Advocate for evidence-based practice.
Innovation
In 2010 Eaon was headhunted from London to be Clemenger BBDO’s first digital innovation director. During this time Eaon’s team won multiple industry awards for digital creativity and launched Twelevision, the worlds first socialtv twitter app (quaint, I know, but this was 2010 - Ed.).
Public sector
At Dentsu and then IPG Eaon led the media and digital strategy teams on the Australian Federal Government. At Dentsu his team also serviced Victorian State Government including Victoria Tourism, Australia Post, NT and ACT Territory government, ran comms for a General Election and the Australian Marriage Equality referendum. Survive 6 years wrangling government comms, and you can handle anything.
(Photo taken during slightly fat period, but at least he’s smiling.)