BETTER MARKETING STARTS WITH UNDERSTANDING PEOPLE.
I turn insights from consumer psychology into practical advice for brands, businesses and the people behind them.
STRATEGIC ADVISORY
A fresh perspective on your challenges, with clear advice on what to do next.
EMBEDDED PARTNERSHIP
Working alongside your team, bringing experienced strategic thinking to everyday decisions and bigger ambitions.
TRAINING & WORKSHOPS
Hands-on sessions that make consumer psychology useful in the work you do.
SPEAKING
Thought-provoking talks about why people do what they do, and what that means for brands and businesses.
Eaon is author of five bestselling books ‘Where Did It All Go Wrong?’ from 2018 and ‘Shot By Both Sides’ in January 2020. If There’s A Hell Below We’re All Gonna Go, arrived in 2023, and ,‘Chairman of the Bored’, in November 2025. His latest,‘THIS IS POP’, hit number 1 on Amazon in September 2026. He was also a contributor to the APG textbook ‘Eat your Greens: Fact Based Thinking To Improve Your brand’s Health’ and has also co-authored a couple of academic papers. He also contributes regular columns for AdNews Australia and MediaCat UK.
The Half-Truth Of Attention Metrics - Mumbrella360 Sydney 2023
Eaon is an acknowledged strategy leader with 30 years of experience in agencies and marketing organisations across the UK, USA and Australia.
His agency pedigree includes multi-award-winning spells at Weapon7 in London and Clemenger BBDO in Melbourne plus DDB, Dentsu, Cummins & Partners and UM. He consults with organisations of all types on making communications and interventions work with human nature, not against it.
Eaon writes and speaks regularly on the challenges facing marketing and communications through the lens of applied evolutionary psychology, and is regarded as an industry authority on consumer psychology.