Ribena - BerrySplatTV
Billions of berries make it but what happens to those that don’t?
An invitation to film the most inventive way you can think of to splat a berry.
User uploads ‘splats’ to the website and the clips which get the most votes go onto Berry Splat TV (digital satellite TV).
The most popular clip wins £1k.
Over 200,000 interactors.
Key challenge making it ‘for me’